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Academics

Alex Cheing, PhD

Assistant Professor of Business Administration
  [javascript protected email address]   306.756.3213    
Teaches:
  • Introduction to Marketing, Business Law
  • Principles of Leadership and Administration
  • Current Issues in Marketing
  Business is a challenging field due to its unpredictable nature. Manage the uncertainties with wisdom and faith. 

Teaching Philosophy

Blended approach based on situational context. Holistic-focused business perspectives.

Background

Prior to entering academia, Alex Cheing has over a decade of telecommunication industry experience in Asia with Maxis, Celcom, DKSH, and Samsung. He started his career with British Market Research Bureau, UK in 2004. He had held various positions in business development, channel management, regional marketing, and market research.

Alex taught at Methodist Pilley Institute in Malaysia before moving to Canada in 2018. He serves on the Editorial Review Board for Asian Journal of Business Research, British Food Journal, and Young Consumers.

Education

PhD Business Administration, Asia e University, 2018
MSc Business Administration, Open University Malaysia, 2012
Bachelor of Business Studies, Charles Sturt University, 2003
Cert Sustainable Business Strategy, Harvard Business School, 2021

Research

Strategy in Small and Medium Enterprises (SMEs)
Competitive Advantage
Business Model Sustainability
Consumer Travel Behaviour

Publications

  • Ting, J., Cheing, A., & Tu, C. (2022). Putting corporate reputation on the line: Employee ethical attitudes towards personal use of workplace Internet. Proceedings of the Slovenian Academy of Management, 5(7), 67-71.  http://sam-d.si/en/postavka_konference/7507-2/

  • Khan, K.S., Memon, A.M., Cheing, A. & Ting, H. (2021). Organizational Citizenship Behaviour and the Mediating Role of Organizational Commitment: A Study of Private Universities. International Journal of Business and Society, 22 (1), 14-32. https://doi.org/10.33736/ijbs.3160.2021

  • Cheing, A., Hong, E.H., Kuek, T.Y.,Chai, B.H.B. & Cham, T.H. (2020). Social Media Effectiveness Indicators of Microenterprise Strategic Planning. Asian Journal of Business Research, 10 (1), 150-166.

  • Rajuli, K., Cheing, A., Adruce, S.A.Z., Ting, H., Usop, H.H., & Memon, M.A. (2017). Knowledge Sharing Traits and Competitive Advantage: A Qualitative Inquiry. e-Journal of Social & Behavioral Research in Business, 8 (2), 29-44.

I met a lot of professors who truly cared about their students. They taught us with great dignity and respect. I appreciate all of the faculty members that I took classes with. I will continue to keep in touch with some of the ones I connected with.
From the National Survey of Student Engagement 2015